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Building fast, scalable, and thoughtful digital products.
I develop websites, WordPress plugins, and automation systems focused on real-world business impact. My work combines performance, reliability, and clean digital execution.
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Focus Area
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WordPress, Automation & Performance
Building tools and systems that improve workflows, optimize websites, and deliver better user experiences.
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Availability
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Open to selected
projects
Available for freelance collaborations, custom WordPress development, technical consulting, and system optimization work.
workshops
design
motion
ai
applications
development
branding
website
workshops
design
motion
ai
applications
development
branding
website
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Featured Projects
Projects developed by Syed Faseeh and FRF Soft include work with international companies and digital platforms such as:
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Cambridge Car Audio
High-performance automotive website including dynamic vehicle package systems, SEO optimization, and advanced booking workflows.
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CBS Automotive
WordPress enterprise platform including custom HR portal, internal systems, booking flows, and performance optimization.
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My Expertise Area
WordPress Development
Building flexible and scalable WordPress websites with modern UI/UX design, a clean code structure, and easy-to-manage content systems for long-term growth.
Custom Plugins & Systems
Developing tailored WordPress plugins and custom systems that extend functionality, automate workflows, and integrate seamlessly with existing platforms.
SEO-Optimised Websites
Designing websites with strong SEO foundations, optimised page structures, fast loading performance, and search-engine-friendly architecture.
AI Automation Systems
Implementing AI-driven automation solutions that streamline workflows, improve efficiency, and enhance business operations through intelligent systems.
Laravel Web Applications
Creating powerful Laravel-based web applications with secure architecture, scalable backend systems, modern user interfaces, and robust API integrations.
Performance Optimization
Optimizing website speed, server performance, and front-end assets to deliver fast, responsive, reliable, highly efficient, and fully optimized user experiences.
Technical SEO & Website Audits
Conducting in-depth technical audits to identify SEO issues, improve website structure, enhance crawlability, and strengthen overall search visibility.
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Work
experience
Full Stack Developer (WordPress & AI Systems)
CBS Automotive · Full-time
Led development, optimization, SEO, ads, analytics, and automation across multiple platforms, improving performance, scalability, user experience, conversions, and engagement while collaborating with teams, delivering solutions, and contributing to 10M+ weekly reach.
Oct 2024 - Present
Senior Web Development Consultant (Freelance)
Chesamel Group · Freelance
Delivered WordPress, Laravel, and Statamic solutions, building scalable systems, APIs, and CMS platforms, contributing to AI initiatives, collaborating globally, and optimizing performance for international clients, including a recent Qatar project.
Aug 2024 - Dec 2025
Student Support Assistant
EQUALITY FOCUS LTD · Part-time
Provided dedicated support to students with disabilities, assisting with note-taking, accessibility, navigation, and wellbeing, while collaborating with faculty and services to create an inclusive, supportive academic environment.
Sep 2023 - Oct 2024
Student Ambassador
ARU Temps · Part-time
Represented university as Student Ambassador, engaging prospective students, leading campus tours, answering inquiries, collaborating with teams, and fostering an inclusive, welcoming environment while developing strong communication and interpersonal skills.
Oct 2022 - Oct 2024
Web Developer and Digital Marketor
Harbor Real Estate · Full-time
Designed and developed websites using PHP, WordPress, and Laravel, implementing SEO, marketing, and analytics strategies, increasing traffic, engagement, and conversions, while mentoring team members and achieving promotion to Senior Developer.
Sep 2021 - Oct 2024
Freelance Consultant - DevOps Integration & Open Source Technologies
Linnovate Technologies Ltd. · Freelance
Worked as Freelance DevOps Consultant, implementing Jenkins, Docker, Kubernetes, and automation tools, optimizing infrastructure, accelerating release cycles, reducing costs, and delivering scalable, efficient solutions for high-profile clients.
Jan 2023 - Mar 2024
Web Developer and Digital Marketing Expert (Freelance)
Upwork · Freelance
Collaborated with clients delivering custom web solutions using PHP, Python, and WordPress, managing projects, improving SEO/SEM performance, ensuring timely delivery, and applying latest technologies to create innovative, efficient digital solutions.
Oct 2017 - Mar 2024
Web Development Manager & Digital Marketing Expert
Zillancer · Full-time
Managed WordPress projects, led digital marketing and lead generation campaigns, collaborated across teams, improved workflows through data-driven decisions, supported development initiatives, and contributed to platform growth while ensuring high-quality project delivery.
Nov 2020 - Nov 2021
Full Stack Engineer
Bright Image Corporation · Full-time
Worked as Full Stack Engineer developing web applications, contributing across SDLC, collaborating with teams, and providing consultancy to digitize IoT and home solution projects while improving systems and adopting modern technologies.
Aug 2020 - Nov 2020
Full Time Core Php Developer / WordPress Developer
Advertron · Full-time
Worked as Core PHP and WordPress Developer, building websites, fixing bugs, integrating frontend-backend systems, managing databases, and developing custom plugins, themes, and Wix sites while delivering reliable, high-quality web solutions.
Jul 2020 - Aug 2020
Project Manager/Php Developer
BLURB MEDIA INC · Full-time
Worked as Project Manager and Core PHP Developer, managing matrimonial, networking, and e-commerce projects, handling server configuration, maintenance, social media marketing, client communication, and delivering proposals and quotations.
Jan 2019 - Jul 2020
Project Manager Team Lead
Education speedy · Self-employed
As Project Manager and Team Lead at Education Speedy, I led a team to create educational animations, developed the web portal, and supported digital content creation, improving teaching efficiency and student learning experiences.
Dec 2017 - Dec 2018
Motion Graphic Artist
DUNYA NEWS · Internship
As an intern at Dunya News, I learned graphic design and motion graphics, developing skills in animation and vector design while gaining valuable professional experience after completing my bachelor’s in computer engineering.
Aug 2017 - Nov 2017
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My
education
Anglia Ruskin University
Maters in ARTIFICIAL INTELLEGENCE AND BIG DATA, Computer Software Engineering
Statistical Analysis, Data Mining, Digital Media Management, Social Network Analysis, Cloud Computing, Big Data Processing, Advanced Data Modeling, Bayesian Decision Analysis, Risk Analysis, Artificial Intelligence, Data Analytics in Artificial Intelligence, Data Visualization, Programming Skills, Communication Skills, Problem-Solving, Natural Language Processing (NLP), Machine Learning, Classification, Regression.
Sep 2022 – May 2024
National University of Computer and Emerging Sciences
MS, Electrical and Electronics Engineering
I earned my Master of Science degree in Electrical Engineering from the National University of Computer and Emerging Sciences (FAST). This educational journey deepened my knowledge in various aspects of electrical engineering and provided a strong foundation for my technological pursuits. Furthermore, I've explored the innovative realm of blockchain technology, harnessing its potential to revolutionize industries and drive secure, decentralized solutions.
2018 – 2020
University of Engineering and Technology, Taxila
Bachelor’s Degree, Computer Engineering
Activities and societies: President of Taxilian Robotics and Automation Club for the year 2016-2017 I completed my Bachelor of Science in Computer Engineering from the prestigious University of Engineering and Technology (UET) Taxila, a journey that equipped me with a solid understanding of computer systems, programming, and engineering principles.
2013 – 2017
UI/UX Designer
course by Coursera
This cource is about how to complete the design process from beginning to end.
2022
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Ready to Build Your Next Project?
If your organisation is exploring AI solutions or automation tools, feel free to contact me to discuss how AI can support your business.
![]()
Ready to Build Your Next Project?
If your organisation is exploring AI solutions or automation tools, feel free to contact me to discuss how AI can support your business.