What I do

Services

Specialist services for UK, European and international clients. Most projects combine two or three.

Custom WordPress Development

Bespoke themes, plugins and admin tooling built for speed, scale and long-term maintainability.

WooCommerce Development

Dynamic pricing, custom checkouts, booking flows and order automation for stores that outgrew the defaults.

AI Automation Systems

Practical AI integrations that remove repetitive admin — document handling, triage, content ops and internal assistants.

Technical SEO Optimisation

Crawlable architecture, Core Web Vitals, structured data, redirects and index control — the SEO developers own.

Laravel Development

Custom web applications, APIs and dashboards when WordPress is the wrong tool for the job.

Server & VPS Management

Deployment, caching, DNS, migrations, backups and hardening — infrastructure that stays boring.

WordPress Developer in Cambridge

A local WordPress developer for Cambridge and Cambridgeshire businesses: websites, WooCommerce, fixes and ongoing care, face to face when it helps.

Squarespace to WordPress Migration

Move from Squarespace (or Wix) to WordPress without losing rankings, content or forms, with a tested redirect map and a staging check before launch.

Bilingual Arabic & English WordPress Websites

Right-to-left layouts, language switching and bilingual SEO, from a developer who built a national technology provider's full Arabic and English site.

AI Chatbot & RAG Assistant Development

Assistants that answer from your own documents, triage enquiries and hand off to a human, with cost caps, logging and GDPR in mind.

WooCommerce Booking Systems

Appointments, fitting slots and installer capacity inside WooCommerce, with number-plate lookup, reminders and a calendar your team controls.

WordPress Maintenance & Support Plans

Updates, security, backups, uptime monitoring and a block of development hours each month, so your site stays fast and safe.

Remote WordPress Developer for UK, EU & US Clients

A UK-based developer with overlapping hours for Europe and the US East Coast, written fixed quotes and clear weekly updates.

Websites for Driving Schools

A fast website with online lesson booking, instructor profiles and local SEO, so your diary fills itself.

Affordable Websites for Small Businesses in Cambridge

Shops, salons, tradespeople and cafes: a clear, fast, affordable website that shows up on Google and brings in calls.

WordPress Developer for Pakistan

UK-standard WordPress, WooCommerce and Laravel development for businesses in Pakistan, from a developer who speaks Urdu and works to your hours.

Freelance Web Developer, UK

Hire an experienced freelance web developer for WordPress, WooCommerce, Laravel and AI projects, with fixed quotes and UK hours.

Built and running

Systems that do real work

Booking & registration lookup

A visitor types their number plate, the site asks the DVSA / DVLA services, finds the car and routes them to the right package, then holds the fitting slot. One flow instead of three phone calls.

DVSA / DVLA APIs
Booking calendar
WooCommerce

Staff portals & HR systems

Leave and overtime, e-signature, document and video libraries, stock, health and safety, notifications. One login for the whole team, with role-based access and an audit trail.

Role-based access
E-signature
Libraries

Lead capture that converts

Forms wired into HubSpot, GA4 and Tag Manager so every enquiry is tracked from first click to follow-up, with spam filtered out before it ever reaches your inbox.

HubSpot
GA4 & GTM
Spam defence

AI assistants & automation

Enquiry triage, document processing and assistants grounded in your own documents (RAG), with cost caps, logging and a human always in the loop.

RAG
LLM APIs
Workflow automation

Who I help

Industries I know well

Automotive and retailBooking, number-plate lookup, WooCommerce stores and staff portals.

Real estateLead-generating sites, listings, ads and email funnels.

Publishing and luxury lifestyleEditorial platforms that stay fast under heavy imagery.

Enterprise and government techBilingual, accessible, high-traffic corporate platforms.

Marketplaces and start-upsPlatform builds plus the demand generation to fill them.

Professional servicesCredible, fast sites that turn enquiries into booked calls.

How it works

From first call to live, without surprises

Discovery call

A free 30-minute call. I ask about the business, not just the website, and tell you honestly whether I am the right fit.

Scope & fixed quote

You get a written scope, timeline and fixed price. No hourly drift, no vague line items.

Build in the open

Work happens on a staging site you can watch. Weekly updates, no black box.

Test & measure

Cross-browser and mobile testing, Core Web Vitals, schema validation and accessibility checks before launch.

Launch & handover

Deployed with backups, monitoring and a walkthrough recording so your team is not stranded.

Aftercare

30 days of post-launch support included, with an optional care plan after that.

Ways to work together

Pick the shape that fits

Fixed-price build

For new websites, WooCommerce stores, booking systems and custom platforms.

Written scope, timeline and one fixed price
Staging site you can watch from day one
Launch with backups, monitoring and a recorded handover
30 days of post-launch support included

Get a fixed quote

Ongoing

Care & growth plan

For sites that need to stay fast, secure and improving month after month.

Updates, monitoring, backups and security patching
Technical SEO and Core Web Vitals tracking
A block of development hours every month
Priority response when something breaks

Ask about care plans

AI automation sprint

Pick one painful, repetitive process and get a working assistant for it.

Process audit: where the hours really go
The smallest reliable system that gives them back
Budget caps, logging and a human in the loop
Documentation so your team owns it

Book a discovery call

Questions

Before you get in touch

How much does a project cost?

A focused marketing site typically starts in the low thousands; custom systems, portals and ecommerce builds are quoted against scope. I work to fixed prices agreed up front, so you are never surprised by an invoice.

How quickly can you start?

Small fixes and audits usually within a week. Full builds are scheduled — book a call and I will tell you my honest next availability rather than promising a date I cannot hold.

Do you work with clients outside the UK?

Yes. I am UK based and work UK hours, but a good share of my work is international. Calls are scheduled in your timezone.

Can you take over a site someone else built?

Frequently. I start with an audit covering security, performance, code quality and SEO, then give you a prioritised plan — including an honest answer on whether repairing or rebuilding is cheaper.

Who owns the code?

You do, on final payment. Everything is documented and standards-based so another developer can pick it up. No lock-in.

Do you offer ongoing support?

Yes. Every build includes 30 days of post-launch support, and monthly care plans cover updates, backups, monitoring, security and a block of development time.

Do you work with clients in Europe and the USA?

Yes. I am based in the UK, which overlaps comfortably with European working hours and with the US East Coast in the afternoon. I work under written fixed quotes, hold weekly updates and am familiar with UK and EU GDPR requirements.

Can you build a bilingual English and Arabic website?

Yes. I built the full bilingual English and Arabic website for a national technology provider in Qatar, including right-to-left layouts, language switching and bilingual SEO.

How many projects have you delivered?

Over a hundred projects for more than fifty clients across nine years, from small business sites to enterprise platforms, booking systems, staff portals and AI assistants.

Will my site be fast and rank well?

Speed, structure and search visibility are built in from day one: Core Web Vitals, clean markup, structured data and a redirect plan if you are replacing an existing site.

Let us talk about what you are building

A free 30-minute call. Bring a problem, a half-finished site, or just an idea — you will leave with a straight answer either way.

Book a free call Send a message instead

Free: the 25-point website health checklist (PDF)