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Custom WordPress Development

WordPress, built properly

Bespoke themes, plugins and admin tooling built for speed, scale and long-term maintainability.

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Off-the-shelf themes get you to launch and then quietly cost you money — bloated page builders, twelve plugins doing one job, and a database nobody wants to open.

I build WordPress the way it was designed to be built: a lean custom theme, purpose-written plugins, and an admin area your team can actually use without training.

What is included

Custom themesHand-built, block-aware themes with no page-builder tax on page speed.
Plugin developmentPurpose-built plugins that do exactly one job, with clean uninstall and update paths.
Admin toolingCustom post types, fields and dashboards so editors never touch code.
Migrations & rescuesInherited a mess? I audit, stabilise and refactor without losing rankings.
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Questions

Before you get in touch

Do you work with existing WordPress sites?
Yes — a large part of my work is taking over sites built by someone else, auditing them, and fixing performance, security and structure without a full rebuild.
Will I be locked into a page builder?
No. I build with core WordPress and the block editor. If you already use Elementor or similar I will work with it, but new builds default to standards-based markup.

Other things I do

WooCommerce Development

Dynamic pricing, custom checkouts, booking flows and order automation for stores that outgrew the defaults.

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AI Automation Systems

Practical AI integrations that remove repetitive admin — document handling, triage, content ops and internal assistants.

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Technical SEO Optimisation

Crawlable architecture, Core Web Vitals, structured data, redirects and index control — the SEO developers own.

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Let us talk about what you are building

A free 30-minute call. Bring a problem, a half-finished site, or just an idea — you will leave with a straight answer either way.

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Free: the 25-point website health checklist (PDF)