WordPress, AI and custom systems that win work, not just websites
Cambridge-based WordPress, WooCommerce and AI engineer. 100+ projects, 50+ clients, 9+ years.
Free 30-minute call · Fixed quotes · Based in the UK, working worldwide
Services
Specialist services for UK, European and international clients. Most projects combine two or three.
Custom WordPress Development
Bespoke themes, plugins and admin tooling built for speed, scale and long-term maintainability.
Read moreWooCommerce Development
Dynamic pricing, custom checkouts, booking flows and order automation for stores that outgrew the defaults.
Read moreAI Automation Systems
Practical AI integrations that remove repetitive admin — document handling, triage, content ops and internal assistants.
Read moreTechnical SEO Optimisation
Crawlable architecture, Core Web Vitals, structured data, redirects and index control — the SEO developers own.
Read moreLaravel Development
Custom web applications, APIs and dashboards when WordPress is the wrong tool for the job.
Read moreServer & VPS Management
Deployment, caching, DNS, migrations, backups and hardening — infrastructure that stays boring.
Read moreWordPress Developer in Cambridge
A local WordPress developer for Cambridge and Cambridgeshire businesses: websites, WooCommerce, fixes and ongoing care, face to face when it helps.
Read moreSquarespace to WordPress Migration
Move from Squarespace (or Wix) to WordPress without losing rankings, content or forms, with a tested redirect map and a staging check before launch.
Read moreBilingual Arabic & English WordPress Websites
Right-to-left layouts, language switching and bilingual SEO, from a developer who built a national technology provider's full Arabic and English site.
Read moreAI Chatbot & RAG Assistant Development
Assistants that answer from your own documents, triage enquiries and hand off to a human, with cost caps, logging and GDPR in mind.
Read moreWooCommerce Booking Systems
Appointments, fitting slots and installer capacity inside WooCommerce, with number-plate lookup, reminders and a calendar your team controls.
Read moreWordPress Maintenance & Support Plans
Updates, security, backups, uptime monitoring and a block of development hours each month, so your site stays fast and safe.
Read moreRemote WordPress Developer for UK, EU & US Clients
A UK-based developer with overlapping hours for Europe and the US East Coast, written fixed quotes and clear weekly updates.
Read moreWebsites for Driving Schools
A fast website with online lesson booking, instructor profiles and local SEO, so your diary fills itself.
Read moreAffordable Websites for Small Businesses in Cambridge
Shops, salons, tradespeople and cafes: a clear, fast, affordable website that shows up on Google and brings in calls.
Read moreWordPress Developer for Pakistan
UK-standard WordPress, WooCommerce and Laravel development for businesses in Pakistan, from a developer who speaks Urdu and works to your hours.
Read moreFreelance Web Developer, UK
Hire an experienced freelance web developer for WordPress, WooCommerce, Laravel and AI projects, with fixed quotes and UK hours.
Read moreSystems that do real work for real businesses
Not mock-ups. These run every day inside automotive, publishing and enterprise businesses.
Booking & registration lookup
A visitor types their number plate, the site asks the DVSA / DVLA services, finds the car and routes them to the right package, then holds the fitting slot. One flow instead of three phone calls.
- DVSA / DVLA APIs
- Booking calendar
- WooCommerce
Staff portals & HR systems
Leave and overtime, e-signature, document and video libraries, stock, health and safety, notifications. One login for the whole team, with role-based access and an audit trail.
- Role-based access
- E-signature
- Libraries
Lead capture that converts
Forms wired into HubSpot, GA4 and Tag Manager so every enquiry is tracked from first click to follow-up, with spam filtered out before it ever reaches your inbox.
- HubSpot
- GA4 & GTM
- Spam defence
AI assistants & automation
Enquiry triage, document processing and assistants grounded in your own documents (RAG), with cost caps, logging and a human always in the loop.
- RAG
- LLM APIs
- Workflow automation
AI built for your business needs — not a chatbot in the corner
Tell me where work piles up. I map it to a real system I can show you, then we book a discovery call if it is a fit.
Messy enquiries & missed leads
Messages arrive late, incomplete, and in four different inboxes.
Admin, documents & HR paperwork
Staff wasting hours sorting files, leave, and internal requests.
Quotes, pricing & follow-ups
Quotes stall because somebody has to dig out the answer by hand.
Support & troubleshooting
Same FAQ answered ten times a day while urgent jobs wait.
Selected work
Platforms I designed, built and in many cases still run.

Cambridge Car Audio
High-performance automotive retail and booking platform

CBS Automotive
Enterprise WordPress platform with a full staff portal and HR system

The Sybarite
Feature development for a luxury lifestyle publication

Malomatia
Enterprise web delivery for a national technology provider

Internal Team Portal
One login for HR, documents, stock, safety and training across a multi-site automotive group

Harbor Real Estate
Property websites and a lead engine that grew enquiries by 150%

Zillancer Freelance Platform
Helped build a freelancing platform in Dubai and ran the paid lead generation behind it

Statamic CMS Platform
A scalable, content-driven platform on Statamic, the Laravel-based CMS
From first call to live, without surprises
Discovery call
A free 30-minute call. I ask about the business, not just the website, and tell you honestly whether I am the right fit.
Scope & fixed quote
You get a written scope, timeline and fixed price. No hourly drift, no vague line items.
Build in the open
Work happens on a staging site you can watch. Weekly updates, no black box.
Test & measure
Cross-browser and mobile testing, Core Web Vitals, schema validation and accessibility checks before launch.
Launch & handover
Deployed with backups, monitoring and a walkthrough recording so your team is not stranded.
Aftercare
30 days of post-launch support included, with an optional care plan after that.
Pick the shape that fits
Every engagement starts with a free 30-minute call, and I will tell you honestly if I am not the right fit.
Fixed-price build
For new websites, WooCommerce stores, booking systems and custom platforms.
- Written scope, timeline and one fixed price
- Staging site you can watch from day one
- Launch with backups, monitoring and a recorded handover
- 30 days of post-launch support included
Care & growth plan
For sites that need to stay fast, secure and improving month after month.
- Updates, monitoring, backups and security patching
- Technical SEO and Core Web Vitals tracking
- A block of development hours every month
- Priority response when something breaks
AI automation sprint
Pick one painful, repetitive process and get a working assistant for it.
- Process audit: where the hours really go
- The smallest reliable system that gives them back
- Budget caps, logging and a human in the loop
- Documentation so your team owns it

I build the unglamorous backend that makes a business run
Full stack WordPress and Laravel developer specialising in scalable backend systems, technical SEO, WooCommerce, AI workflow automation and custom web applications.
Most agencies hand over a website. I hand over a working system.
My day job is heavy backend work — staff portals with role-based access and e-signature flows, HR and leave systems, booking engines, WooCommerce checkouts bent into shapes the plugin never intended, and server infrastructure that keeps all of it fast. That work is why clients come back rather than shop around.
I care about the things that decide whether a site earns money: Core Web Vitals, crawlable architecture, schema, clean data, and automation that removes the manual admin nobody wants to do.
Notes on WordPress, SEO and AI
Practical write-ups from real projects — no listicles.

9 Oct 2026
Why Your Contact Form Only Gets Spam (and How to Stop It)
If every enquiry on your website is spam, the basic protections are not enough. Here is how modern form spam works and…

26 Sep 2026
What Is a RAG Chatbot? A Plain-English Guide for Business Owners
RAG chatbots answer from your own documents instead of guessing. Learn how they work, what they cost to run and where…

7 Sep 2026
How Much Does a WordPress Website Cost in the UK?
What really drives the price of a WordPress website in the UK, from design and content to integrations and ongoing…
Before you get in touch
How much does a project cost?
How quickly can you start?
Do you work with clients outside the UK?
Can you take over a site someone else built?
Who owns the code?
Do you offer ongoing support?
Do you work with clients in Europe and the USA?
Can you build a bilingual English and Arabic website?
How many projects have you delivered?
Will my site be fast and rank well?
Let us talk about what you are building
A free 30-minute call. Bring a problem, a half-finished site, or just an idea — you will leave with a straight answer either way.