Senior WordPress & AI developer — systems that win work, not just websites
I build fast, secure, search-visible WordPress and Laravel platforms for UK businesses — then add practical AI (enquiry triage, staff portals, document flow) you can try on this site before you book a call.
Free 30-minute discovery call · No obligation · UK based

AI built for your business needs — not a chatbot in the corner
Tell me where work piles up. I map it to a real system I can show you, then we book a discovery call if it is a fit.
Messy enquiries & missed leads
Messages arrive late, incomplete, and in four different inboxes.
Admin, documents & HR paperwork
Staff wasting hours sorting files, leave, and internal requests.
Quotes, pricing & follow-ups
Quotes stall because somebody has to dig out the answer by hand.
Support & troubleshooting
Same FAQ answered ten times a day while urgent jobs wait.
Services
Six areas I go deep on. Most projects combine two or three.
Custom WordPress Development
Bespoke themes, plugins and admin tooling built for speed, scale and long-term maintainability.
Read moreWooCommerce Development
Dynamic pricing, custom checkouts, booking flows and order automation for stores that outgrew the defaults.
Read moreAI Automation Systems
Practical AI integrations that remove repetitive admin — document handling, triage, content ops and internal assistants.
Read moreTechnical SEO Optimisation
Crawlable architecture, Core Web Vitals, structured data, redirects and index control — the SEO developers own.
Read moreLaravel Development
Custom web applications, APIs and dashboards when WordPress is the wrong tool for the job.
Read moreServer & VPS Management
Deployment, caching, DNS, migrations, backups and hardening — infrastructure that stays boring.
Read moreRecent projects
Platforms I designed, built and still maintain.
Cambridge Car Audio
High-performance automotive retail and booking platform
CBS Automotive
Enterprise WordPress platform with a full staff portal and HR system
The Sybarite
Feature development for a luxury lifestyle publication
Malomatia
Enterprise web delivery for a national technology provider

I build the unglamorous backend that makes a business run
Full stack WordPress and Laravel developer specialising in scalable backend systems, technical SEO, WooCommerce, AI workflow automation and custom web applications.
Most agencies hand over a website. I hand over a working system.
My day job is heavy backend work — staff portals with role-based access and e-signature flows, HR and leave systems, booking engines, WooCommerce checkouts bent into shapes the plugin never intended, and server infrastructure that keeps all of it fast. That work is why clients come back rather than shop around.
I care about the things that decide whether a site earns money: Core Web Vitals, crawlable architecture, schema, clean data, and automation that removes the manual admin nobody wants to do.
From first call to live, without surprises
Discovery call
A free 30-minute call. I ask about the business, not just the website, and tell you honestly whether I am the right fit.
Scope & fixed quote
You get a written scope, timeline and fixed price. No hourly drift, no vague line items.
Build in the open
Work happens on a staging site you can watch. Weekly updates, no black box.
Test & measure
Cross-browser and mobile testing, Core Web Vitals, schema validation and accessibility checks before launch.
Launch & handover
Deployed with backups, monitoring and a walkthrough recording so your team is not stranded.
Aftercare
30 days of post-launch support included, with an optional care plan after that.
Notes on WordPress, SEO and AI
Practical write-ups from real projects — no listicles.

7 Apr 2026
How AI is Transforming Modern Web Development
Technical SEO ensures that search engines can properly crawl, index and understand your website.

7 Apr 2026
Technical SEO for WordPress Websites
Technical SEO ensures that search engines can properly crawl, index and understand your website.

7 Apr 2026
How to Build a Custom WordPress Plugin
Website performance is one of the most important factors affecting both user experience and search engine rankings.
Before you get in touch
How much does a project cost?
How quickly can you start?
Do you work with clients outside the UK?
Can you take over a site someone else built?
Who owns the code?
Do you offer ongoing support?
Let us talk about what you are building
A free 30-minute call. Bring a problem, a half-finished site, or just an idea — you will leave with a straight answer either way.